Шрифторіз · working production artifact · v0.2

JOIN
US.

A film about Ukrainian visual culture—how we see it, understand it, connect it, and invite people to carry it forward.

Target runtime
11:12
EP → IE → HC → invitation
01 · Run of show

The complete 11:12 story

EP prototypeIE infrastructureHC historyresolution

Select any beat to see its narration, scene direction, narrative job, and owner.

Time
Narration

Picture / edit

Why it is here / owner

02 · Emotional architecture

End in abundance.
Not an enemy.

The audience should move from not noticing type to wanting a place inside Ukrainian visual culture.

InvisibleFonts disappear through familiarity.
CuriousThe extension reveals a maker and origin.
DelightedUkrainian type opens as discovery.
ImpressedThe context has real depth and infrastructure.
RootedContemporary work joins a long, plural history.
AliveCulture is being made now.
ResponsibleWe author what future systems can know.
Ready to joinThe final feeling is creative agency.
03 · Script room

Read it beat by beat

This is the spoken first pass, calibrated to the reference structure. It is a development script, not yet a recording lock.

04 · People

Who takes what

“Confirmed” means present in the agtc.app Шрифторіз project. Role assignments below are explicitly marked proposed until each person accepts them.

Confirmed member · proposed assignment

Story owner / executive producer / primary voice

Andrii

Holds the central conviction, protects the Ukrainian-culture framing, makes final narrative calls, and appears on camera.

Owns
  • Thesis, personal turn, final invitation
  • Script approvals and final cut
  • Recruiting collaborators and access
Confirmed member · assignment open

Product and typography collaborator

Євген Садко

Existing project member. Exact film responsibility must be agreed rather than inferred.

Proposed discussion
  • Product accuracy and demo review
  • Font data and designer context
  • On-camera or advisory role
Recruit / appoint

Director / narrative producer

Open

Turns the written structure into human scenes and protects the film from becoming a product commercial or history lecture.

Owns
  • Treatment, interviews, performance
  • Shot list and production decisions
  • Story continuity through the edit
Recruit / appoint

Ukrainian type historian / research editor

Open

Builds the HC line from specific people, objects, regions, dates, and sources.

Owns
  • Historical fact checking
  • Archive captions and permissions
  • Plurality and terminology review
Recruit / appoint

Contemporary type curator

Open

Selects designers and work that demonstrate Ukrainian type as a broad living field rather than one national style.

Owns
  • Designer shortlist and outreach
  • Specimens, studios, contemporary voices
  • IE context relationships
Recruit / appoint

DP / cinematographer

Open

Creates the intimate material language: hands, faces, letters, working rooms, streets, archives, and screens.

Owns
  • Camera and lighting plan
  • Interview and B-roll production
  • Image consistency
Recruit / appoint

Editor / motion designer

Open

Builds clarity and momentum while keeping the maker’s presence visible behind every graphic transition.

Owns
  • Assembly through picture lock
  • EP/IE/HC graphic language
  • Screen captures and type animation
Recruit / appoint

Sound designer / composer

Open

Moves from digital precision into tactile memory and ends with forward energy—not solemn museum music.

Owns
  • Score, sound world, mix
  • Transitions between technology and history
  • Final emotional lift
Recruit / appoint

Production & archive coordinator

Open

Keeps releases, locations, travel, source metadata, response evidence, and delivery organized.

Owns
  • Schedule, call sheets, permissions
  • Asset register and release tracking
  • Subtitle and master delivery
05 · Production roadmap

Six weeks to master

A realistic fast track. The dates begin only when story owner, director, editor, and historical reviewer are assigned.

0

Alignment

  • Confirm purpose: Join Us
  • Define exact audience
  • Accept proposed ownership
  • Set budget and availability
  • Choose Ukrainian/English language strategy
GATE: one-sentence promise + decision owners
1

Research + script

  • Founder interview
  • Response evidence audit
  • Historical source map
  • Designer shortlist
  • Script v1 → v2
  • Table read at 11:12
GATE: script lock for production
2

Treatment + prep

  • Visual treatment
  • Archive permissions
  • Location and contributor booking
  • Extension/demo rehearsal
  • Shot list and call sheets
  • Music direction
GATE: greenlight package
3

Production

  • Founder interview
  • Designer and historian voices
  • Studios, streets, books, archives
  • Product capture
  • Wild sound and room tone
  • Daily media backups
GATE: footage and evidence inventory
4

Edit

  • Transcribe interviews
  • Radio edit
  • Assembly cut
  • Structural cut
  • Internal story review
  • Rough motion tests
GATE: picture structure approved
5–6

Post + release

  • Fine cut and picture lock
  • Motion, type, color, cleanup
  • Score, sound design, mix
  • UA/EN subtitles and QC
  • Masters, cutdowns, stills
  • Launch copy and credits
GATE: master accepted
06 · Editing & post

From footage to final cut

Each phase has a single question. Do not polish a film whose story is still moving.

A · Radio edit

Does the story work with eyes closed?

  1. Transcribe every interview.
  2. Build the founder spine.
  3. Place expert voices only where they deepen proof.
  4. Time every beat.
  5. Remove repeated explanation.
B · Picture edit

Can we see the culture—not just hear claims?

  1. Prioritize people and real objects.
  2. Use product capture as evidence.
  3. Let archive and present converse.
  4. Keep EP/IE/HC visually distinct.
  5. Hold faces longer at personal turns.
C · Motion + finish

Does typography behave like the subject?

  1. Animate relationships, not decoration.
  2. Label every archive source.
  3. Color grade for continuity.
  4. Remove screens, dust, flicker.
  5. Lock titles, credits, legal lines.
D · Sound + delivery

Does the ending create energy to join?

  1. Build tactile/digital sound contrast.
  2. Keep dialogue natural.
  3. Mix broadcast and web masters.
  4. QC UA/EN subtitles.
  5. Export 16:9 master, trailer, vertical cuts, clean stills.
07 · Review gates

Five decisions prevent chaos

1. Thesis lockCulture is protagonist. Technology serves it.
2. Script lockEvery historical statement has an owner and source.
3. Assembly reviewStructure only. No color or motion debate.
4. Picture lockNo further timing changes without reopening cost.
5. Master acceptanceStory, facts, permissions, sound, subtitles, credits.
08 · Working space

Your notes

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